Option Impacts Analysis focuses on cross-impacts
amongst evaluations of options within a selection set.
It applies when you
want to determine the preference structure and preference flows
between options to show from which other options each option immediately draws
With two options their cross-impacts on share are
obvious and direct. If one option is eliminated then the other has a 100%
monopoly of choice. With three or more options the cross-impacts amongst
options are more complicated and worthy of closer attention – which is the
subject of Option Impacts Analysis.
Option Impacts Analysis program will analyse from 3 to 30 options for 60,000
Relevant appraisal data for input can be in the
form of ratings, rankings, selection probabilities, or option selection
Up to 250
other variables can be associated with a single analysis run. These other
variables can be used for filtering sub-samples, validation, or follow-on
program runs on Windows with Excel 97 or later.
Impacts Analysis is an Excel VBA program than can be run as an Add-In or simply
by double-clicking the program and running it within Excel.
version of Option Impacts Analysis is freeware. Here is the
Option Impacts Analysis download includes the program, analysis examples
and example data.
Option Impacts Analysis zip file download
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