Options Analysis
Options
Analysis is about comparing aggregate distributions of desirability,
attractiveness or appeal amongst options to determine why they vary or how they
might be changed to yield different option selection shares. In other words, it
is a macro-level emergent analysis of agents’ ratings of each option’s appeal
with their
consequences for each option’s selection.
Procedures
are provided for both distributional analysis and change simulation.
Distributional
analysis is concerned with the scale of different parameter impacts on choice
and option shares. Simulation focuses on the changeability of selection shares
as
a function of appeal parameter change.
Program
capabilities
The
Options Analysis program will analyse up to 30 options for 60,000 cases. Up to
250 other variables can be associated with a single Options Analysis run. These
other variables can be used for filtering sub-samples, validation, or follow-on
analysis.
System
requirements and licensing
The
program runs on Windows with Excel 97 or later.
Options
Analysis is an Excel VBA program than can be run as an Add-In or simply by
double-clicking the program and running it within Excel.
This
version of Options Analysis is freeware. Here is the
license
.
Download
materials
The
Options Analysis download includes the program, context sensitive help, Options
Analysis examples and example data.
More
advanced materials and background details are contained in a supplementary
download.
Downloads
For the
Options Analysis zip file download
click here
(1.6MB)
For the
supplementary materials zip file download
click here
(0.7MB)
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