Analysis is about comparing aggregate distributions of desirability,
attractiveness or appeal amongst options to determine why they vary or how they
might be changed to yield different option selection shares. In other words, it
is a macro-level emergent analysis of agentsí ratings of each optionís appeal
consequences for each optionís selection.
are provided for both distributional analysis and change simulation.
analysis is concerned with the scale of different parameter impacts on choice
and option shares. Simulation focuses on the changeability of selection shares
a function of appeal parameter change.
Options Analysis program will analyse up to 30 options for 60,000 cases. Up to
250 other variables can be associated with a single Options Analysis run. These
other variables can be used for filtering sub-samples, validation, or follow-on
program runs on Windows with Excel 97 or later.
Analysis is an Excel VBA program than can be run as an Add-In or simply by
double-clicking the program and running it within Excel.
version of Options Analysis is freeware. Here is the
Options Analysis download includes the program, context sensitive help, Options
Analysis examples and example data.
advanced materials and background details are contained in a supplementary
Options Analysis zip file download
supplementary materials zip file download
Copyright © 2012 Corporate R
& D Ltd
All rights reserved. Email: contact@ResearchOnChoice.com